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Treatment

 Wildlife Magazine.

 Working Title: Abu Dhabi Wildlife.

Genre: Wildlife Magazine

Target Audience: The primary demographic for this idea is 40-75+. This is due the fact that I have a very niche market to compete in, so I need to attract a wide audience in order to be successful. I also have an unusual amount of interest from a secondary demographic audience which is 18-24 and 35-44. Which is great for my idea as I can include articles that are suitable for a young audience. These will include a games section and a fun fact file. The gender preference for my idea is mostly females with over 60% participants. However, there is interest from the male population with just under 40% participants. This shows that I have both a male and female audience to cater for. Majority of participants for my survey were the working class of Abu Dhabi with some retired or government supported participants.

Outline: The product idea for my A2 Media Studies Course is going to be a wildlife magazine which will feature the nature and wildlife in the United Arab Emirates. It will be focused on raising awareness about the animals in Abu Dhabi. This will be achieved by informing the local parents about proper care for animals, information on the different zoos and how the animals are treated, with some fun facts for the kids. There is going to be photography elements with photography tips, interviews with the staff at the different locations, there is going to an element for dates of events and where you can get the different products.

Character Breakdown: The subjects that are going to be in the magazine are the native animals to the UAE plus some extra animals that are in the zoo and on Sir Bani Yas Island. I am also including some of the staff from the zoo who I am featuring in the interviews as well as the guest photographer for the underwater sections.

 Visual elements: The lighting for the photographs will mainly be outside which means I will be using natural lighting and for the underwater shots will have extra lighting to bring out the colours in the corals and fish. Editing for the photos will only be to make them clearer, brighter and to get rid of shadows. The setting of the photos will have a natural background of the enclosure or area that they are in.

 Rationale: This idea was chosen due to careful research in to commercial viability and audience suitability. This idea will make a good project as it all about informing and raising awareness through photography and articles. I will be using my photography skills and scuba diving knowledge to convey the message of awareness and to inform parents and children. I plan to develop my skills in making the front cover meet the codes and conventions, writing compelling articles that will interest and engage my readers.
Primary and Secondary Research: My primary research was mostly questionnaires and surveys conducted on survey monkey. The questions started board trying to see what type of subjects the audience where interested in. Then I narrowed it down to what sorts of topics my audience would want to read about.
Requirements & Resources: The cast for the magazine will be mostly animals as it is a wildlife magazine. However, I will be including some of the zoo staff and the guests that I interviews. The different locations will be the Emirates Park Zoo, Fujairah, Dibba Rock and Sir Bani Yas Island. These locations are important to the magazine as they all have varying degrees of protection and standard of treatment for the animals. This means that they are ideal places for the magazine to research and look into. These places require small amounts of permission as they are open to the public. However, I will try to get special access to some of the animals in order to get the best pictures possible for my audience.
Constraints and contingency: The problems I will encounter will be access problems to certain areas of the park or zoo. For the underwater pictures there are quite a few problems that I could encounter due to the coast guard, the weather and availability to the dive sites. These can be overcome through careful planning and making sure that all of the relevant questions are asked beforehand.