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Treatment

 Wildlife Magazine.

 Working Title: Abu Dhabi Wildlife.

Genre: Wildlife Magazine

Target Audience: The primary demographic for this idea is 40-75+. This is due the fact that I have a very niche market to compete in, so I need to attract a wide audience in order to be successful. I also have an unusual amount of interest from a secondary demographic audience which is 18-24 and 35-44. Which is great for my idea as I can include articles that are suitable for a young audience. These will include a games section and a fun fact file. The gender preference for my idea is mostly females with over 60% participants. However, there is interest from the male population with just under 40% participants. This shows that I have both a male and female audience to cater for. Majority of participants for my survey were the working class of Abu Dhabi with some retired or government supported participants.

Outline: The product idea for my A2 Media Studies Course is going to be a wildlife magazine which will feature the nature and wildlife in the United Arab Emirates. It will be focused on raising awareness about the animals in Abu Dhabi. This will be achieved by informing the local parents about proper care for animals, information on the different zoos and how the animals are treated, with some fun facts for the kids. There is going to be photography elements with photography tips, interviews with the staff at the different locations, there is going to an element for dates of events and where you can get the different products.

Character Breakdown: The subjects that are going to be in the magazine are the native animals to the UAE plus some extra animals that are in the zoo and on Sir Bani Yas Island. I am also including some of the staff from the zoo who I am featuring in the interviews as well as the guest photographer for the underwater sections.

 Visual elements: The lighting for the photographs will mainly be outside which means I will be using natural lighting and for the underwater shots will have extra lighting to bring out the colours in the corals and fish. Editing for the photos will only be to make them clearer, brighter and to get rid of shadows. The setting of the photos will have a natural background of the enclosure or area that they are in.

 Rationale: This idea was chosen due to careful research in to commercial viability and audience suitability. This idea will make a good project as it all about informing and raising awareness through photography and articles. I will be using my photography skills and scuba diving knowledge to convey the message of awareness and to inform parents and children. I plan to develop my skills in making the front cover meet the codes and conventions, writing compelling articles that will interest and engage my readers.
Primary and Secondary Research: My primary research was mostly questionnaires and surveys conducted on survey monkey. The questions started board trying to see what type of subjects the audience where interested in. Then I narrowed it down to what sorts of topics my audience would want to read about.
Requirements & Resources: The cast for the magazine will be mostly animals as it is a wildlife magazine. However, I will be including some of the zoo staff and the guests that I interviews. The different locations will be the Emirates Park Zoo, Fujairah, Dibba Rock and Sir Bani Yas Island. These locations are important to the magazine as they all have varying degrees of protection and standard of treatment for the animals. This means that they are ideal places for the magazine to research and look into. These places require small amounts of permission as they are open to the public. However, I will try to get special access to some of the animals in order to get the best pictures possible for my audience.
Constraints and contingency: The problems I will encounter will be access problems to certain areas of the park or zoo. For the underwater pictures there are quite a few problems that I could encounter due to the coast guard, the weather and availability to the dive sites. These can be overcome through careful planning and making sure that all of the relevant questions are asked beforehand.

Printing Costs

How much does printing cost?

What you need to know about your job to get an accurate estimate:

• Final Trim Size- The final size of your finished magazine after it is trimmed (i.e. 8 3/8 x 10 7/8):

This is not to be confused with the size of the files. It’s important to note that dimensions are given in “width x height.” The easiest way to remember this is by remembering that the height is the side where the binding or spine is. So, when providing a dimension of 10 7/8 x 8 3/8, this magazine would be bound on the 8 3/8 side and would look more like a landscape than a portrait view.

• Page Count – The number of pages you will be sending including covers:

This shouldn’t be confused with the number of sheets of paper or the number of spreads. Often, this can be a source of confusion and will lead to miscommunication. If the publisher is talking in sheets while the estimator is talking in pages, the publisher is going to end up thinking they got an incredible price…until the files come in! It’s crucial to count each page: cover is page one, inside cover is page two, etc., until the back cover, which is the last page. One other way that page count can be communicated is by giving a “+ cover” count, meaning that one provides the total number of inside pages + the four-page cover (front cover, inside front cover, inside back cover, back cover). But for the sake of clarity, it’s always best to say 64+4 or 68 total pages, etc.

• Paper – The weight, grade, and stock of the paper which your project will be printed on:

Paper Weight – Magazines can be printed on either the same type of paper on the inside pages and the cover (a style that is referred to as “self cover”) or a thicker paper on the cover pages and a thinner paper on inside pages (often referred to as the body or guts). There are many different paper weights and stocks to choose, and here they are listed from the thinnest paper stocks to the thickest:

– 38 lb text
– 40 lb text
– 45 lb text
– 50 lb text
– 60 lb text
– 70 lb text
– 80 lb text
– 100 lb text
– 60 lb cover (same as 6 pt cover)
– 70 lb cover (same as 7 pt cover)
– 80 lb cover (same as 8 pt cover)
– 100 lb cover (same as 10 pt cover)
– 120 lb cover (same as 12 pt cover)
– 140 lb cover (same as 14 pt cover).

Paper Grade – Paper is graded on a scale of one to five, with one being the whitest of the whites, and five being a lower quality paper that typically has a yellow-ish tint. Grade four or five paper is often described as groundwood. Standard magazine-grade paper is normally a number-three grade. However, occasionally a lower grade paper, like a number four or number five, might work for inside pages.

Paper Stock – There are three main paper types to choose from:

Gloss – The majority of magazines today are printed on gloss paper. Gloss papers are coated to give them a shiny or lustrous appearance. Gloss papers are less opaque, have less bulk, and are less expensive than dull or matte papers. One should use gloss paper if they want their colors to “pop.”

Dull - Smooth surface paper that is low in gloss. Dull coated paper falls between matte and glossy paper.

Matte - A non-glossy, flat-looking paper. Matte papers are normally a bit higher in cost and are the perfect way to give a publication an elegant feel.

• Quantity – The number of printed copies needed:

Whether it’s 100 or 500 or 1,000 or 5,000 etc., it’s important for one to let their printer know what they want. It is normal for printers to allow anywhere from a 3%-5%-10% overage/underage. Some printers charge for overs that one might not ask for nor want, so it’s important to be very clear when getting bids and ask about any overage policies up front.

• Binding Style – The format in which your magazine will be bound:

There are a few different types of binding, and the two most common are perfect-bound and saddle-bound.

Perfect-bound:

This is the square-edge look seen with some of the magazines on newsstands with larger page counts. There is not really a maximum number of pages that one can perfect bind, but there is normally a minimum amount of pages required to perfect bind. One should ask their printer for specific minimum requirements.

Saddle-bound (or saddle-stitched):

This is the binding process that uses staples. Normally, saddle-stitching is a bit more cost-effective when compared to perfect binding. There is no minimum page count required, but there normally is a maximum. Again, one should simply ask their printer what their limits are.

Spiral-bound:

This is the also referred to as coil binding, and it is the binding normally used for cookbooks, notebooks, or any other publication with pages that need to open up completely and lay flat to be the most useful to the reader. Spiral binding is usually much more expensive than saddle or perfect binding, but it certainly has its place.

Case binding:

This is the most common type of binding used for hardbound books, like textbooks or novels. In the case binding process, pages are sewn together, hard covers are attached, and then covered with cloth, vinyl or leather cases.

• Coatings : The type of coating you want for your magazine:

The most common coatings for magazine covers are gloss UV, matte UV and Varnish.

Gloss UV –This is the extra shiny coating that adds a sheen to the printed product. Gloss UV will enhance colors and preserve the paper from fading, yellowing or tearing.

Matte UV – This coating gives the cover a more textured, smoother feel.

Varnish – The best way to describe varnish is a less glossy, less shiny Gloss UV.
• Shipping : The exact address of where everything needs to be shipped:

It is best to let the printer know exactly where everything ships, as well as the details of the shipment. (Is it going to a residential neighborhood? Is the shipment going somewhere that does not have a dock and will need a lift gate?) Also, it’s important to let the printer whether the magazines should be shipped in boxes or straps. Some printers charge for boxes, so it’s important to ask when getting a quote.

Helpful hints when getting magazine pricing:

* For self covers (magazines with the same paper used throughout the whole thing), page counts that will get the best pricing will usually be in multiples of 16 (16, 32, 48, 64 etc.). So, if one is asking for pricing on a self cover magazine at 12 or 28 or 44 pages and the printer does not suggest a 16, 32 or 48-page option, one should hang up the phone immediately!

* One should always get samples ahead of time. Some paper stocks are similar enough in feel that it will be worth it to get the lesser grade to save on costs. For instance, 45-lb. paper can often replace a 50 lb, 60-lb. paper can often replace 70 lb., and 8-pt. papers can often replace 10-pt., without the average person being able to tell much of a difference in feel. However, 50 lb. paper may feel much thinner than 60 lb. The best strategy is to get samples and actually feel them.

*People really do judge a book by its cover, and the same rings true with magazines. Often it’s a good idea to acknowledge the importance of first impressions and invest in the cover, rather than the inside pages.

* If you are not dead-set on your final size, look at other options that can save you money. Some common sizes that can garner lower pricing are 8 3/8 x 10 7/8, 6 x 9 and 5 3/8 x 8 3/8. If you want a different look but still want to to have a full size publication, most printers can print at a final size of 9 x 10 7/8, and it will cost close to what you would pay for an 8 3/8 x 10 7/8 size.

*One should get multiple options from their printer to see if a different look is worth the additional cost or additional savings. It’s important not to assume anything and to know that what’s considered “significantly cheaper” or “a lot more expensive” is often completely relative, and will mean something different to everyone.

Reference: http://www.shweiki.com/blog/2011/12/how-much-does-it-cost-to-print-100050001000020000-magazines/ 

Time Scale

Rough Time Scale of the production.

Before Production: 

• Plan Theme, Layout, and articles. 
• Book Interviews with relevant people. 
• Create Production Plan. 

Week 1:

• Magazine will be planed, Topics of the articles, rough layout and delegate roles. 

Week 2:

• Interview Planning and Photo Shoot Planning. Then Interviews and Photo shoots. 

Week 3:

• Interviews and Photo shoot. 

Week 4:

• Editing of photos and start composing the front cover.

Week 5:

• Write up articles and interview sections then proof read.

Week 6:

• Finalise front cover. finish writing articles and interview sections. Proof read!

Week 7:

• Put magazine together.

Week 8:

• Send Magazine to printers then to distributors.

Week 9:

• Send finish magazines to the shops to be shelved.

Cost of Advertisements

How Much does Magazine Advertising Cost?

(All Costs are an American Average converted in Dirhams)

What It is: Print ads that run in local or national magazines.

Appropriate: For all businesses

Typical Cost: Between 1,836 AED and 73,450 AED, depending on whether the publication is local or national, the size of the ad, whether the advert is in colour or in black and white, and whether or not it is a one time occurrence or a multiple thing. On the inside front cover of national magazines can cost of much 1,836,250 AED.

How it works: A lot of forms of advertising, many national magazines have locals sections aimed at smaller business. The local sections are a bit larger then normal expectations, this is due to the fact that cover a large part of the country. This is good as I can attract people outside my local area as well as local people.

Before buying space in a magazine the follow topic need to be addressed, What's the magazine's circulation? What are the demographic of the readers? How often is the magazine published? How is it distributed? What are the special sections or theme planned for the year?

• Magazine advertising has a wide range of pricing, smaller local magazine charge less then the big national magazines. This is due to them having millions of subscribers. They can afford to be picky when it comes to pricing.

• When I decide what advertisements to include in magazine, I will have to review my subscriber base and the demographics and psychographics of my audience. This is because I need to have adverts that the audience can identify with, find interesting and will hopefully shock them into the conservation of animals and the wildlife of the country.

• If I chose to have an online version which would widen my target audience as it would make it easy to access in today society. I need to base adverts on the number of visitors and who it is visited by.

• I will also have to take into consideration of the size, as larger ads I can charge more and then less for smaller adverts. I will have to make the more significant adverts bigger as this connotes a bigger emotional response. For example if I had a page full of business card size adverts this would dilute the impact and diminish the importance of the message.
  

• The frequency of the adverts in important as I don't want to swamp the magazine with advertisements as this takes away from the main articles; and vica versa I don't want to little adverts as I still need to make money. I would be able to charge less for a committed advertising company as this would be a regular income of adverts. However, I could only do this for successful adverts, as I would need to keep the space open to give other companies a chance.

• (all prices are based on an American average converted into Dirhams) The prices I could charge around 7,345 AED for a one time advert, while the same advert run in six issue would cost 5,508.75 AED. However the business would pay for each the issue.

• An Example Is a one-time ad in the regional issue of another national magazine was 36,725 AED and only 24,605 AED for the same ad if run 12 times. 

• Some magazines charge a set-up cost. If you change the ad, you may have to pay the set-up cost again. For example, at the time of publication a national magazine charged from 6,243 AED to 30,481 AED for changes, depending on the size of the ad. 

• The colour of the advert is has an affect on the cost that I can charge. For example adverts with fours colour cost more then adverts with two colours. Then black and white adverts are the cheapest of all.
  

• The positioning of the adverts is important as it reflects the cost. Adverts can be inside the front and back cover as these are the prime advertising spaces. Adverts can be any size of a A4 page, and also they can be located anywhere at the magazine.But advertising towards the front of the magazine is more expensive, with the exception of the back cover. However, the common place for is the back couple of pages. Towards the front of the magazine I can specify a specific size.

• An example of the cost for the inside front cover is the west coast magazine at the time of publication charged 141,800 dollars which is 520,760 AED.

Wildlife Information Board

Abu Dhabi Wildlife 

• This form of research is because I need to know the basic facts the animals I will photographing and then writing articles about. 
• I simply looked up some of the more popular animals of Abu Dhabi, to give me a understanding of the animals my target audience want to learn about. 
• I know this through my careful observations and questionnaires.

A Falcon is any one of 37 species of raptor in the genus Falco, widely distributed on all continents of the world except Antarctica.

Adult falcons have thin tapered wings, which enable them to fly at high speed and to change direction rapidly. Fledgling falcons, in their first year of flying, have longer flight feathers, which makes their configuration more like that of a general-purpose bird such as a broad wing. This makes it easier to fly while learning the exceptional skills required to be effective hunters as adults.

Sea turtles (super family Chelonioidea), sometimes called marine turtles are reptiles of the order of Testudines. There are seven species of sea turtles. They are the leather back sea turtle, green sea turtle,loggerhead sea turtle, Kemp's ridley sea turtle, hawks bill sea turtle, flat back sea turtle and olive ridley sea turtle. Four of the species have been identified as "endangered" or "critically endangered" with another two being classed as "vulnerable".

The lion (Panthera Leo) is one of the five big cats in the genus Panthera and a member of the family Felidae. With some males exceeding 250 kg (550 lb) in weight, it is the second-largest living cat after the tiger. 

Wild lions currently exist in sub-Saharan Africa and in Asia (where are dangered remnant population resides in Gir Forest National Park in India) while other types of lions have disappeared from North Africa and South west Asia in historic times. Until the late Pleistocene, about 10,000 years ago, the lion was the most widespread large land mammal after humans.

They were found in most of Africa, across Eurasia from western Europe to India, and in the Americas from the Yukon to Peru. The lion is a vulnerable species, having seen a major population decline in its African range of 30–50% per two decades during the second half of the 20th century.

A camel is an even-toed hoofed animal within the genus Camelus, bearing distinctive fatty deposits known as "humps" on its back. The two surviving species of camel are the dromedary, or one-humped camel (C. dromedarius), which inhabits the Middle East and the Horn of Africa; and the bactrian, or two-humped camel (C. bactrianus), which inhabits Central Asia. Both species have been domesticated; they provide milk, meat, hair for textiles or goods such as felted pouches, and are working animals with tasks ranging from human transport to bearing loads.

Mood Board

• Similar images to the ones that I want to include in my chosen idea of a wildlife magazine. 
• The images will include both underwater and land wildlife of Abu Dhabi and the UAE.
• These aren't not my pictures, they have been carefully chosen from Google.
• The reason for choosing these types of animals is that due to my audience research through questionnaires and focus groups. I have found out that they the most popular as people want to find out information about them, their habits and how they are being treating. I have also found out that many of my target keep these as pet until they become to big and dangerous or to the point way they become boring and uninteresting to the owner. This means that I need raise awareness through my magazine.

• The next set of mood boards is an underwater section as these animals are the ones that need the protection the most. This is due to the massive interest in scuba diving from my proposed target audience. 
• The sea has been Abu Dhabi and the UAE gem for a decades as it was used for food and mechanise, now it holds one of the large oil and gas reserves in the world and it is also a major tourist attraction.

Colour Psychology

The Psychology of Colour.

Colour is an important part of attracting an audience to the front cover of a magazine. The colour is an important part of the mise en scene of a photograph, this is because it creates mood and atmosphere. When taking still photographs you have to spend time connecting the subject to background, this is done through the use of colour. Different cultures read colours differently. this is because they are powerful and complex.

As part of my audience research I looked into the following colours to find the most common colour associations. I also found out that there are four psychological primary colours which are: red, blue, yellow and green. This is because they relate to The Body, The Mind, The Emotions and The Balance.

  Red

Red is the colour of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense colour. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a colour found in many national flags

Red brings text and images to the foreground. Use it as an accent colour to stimulate people to make quick decisions; it is a perfect colour for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This colour is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love. 

Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigour, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.

  Orange

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot colour, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus colour, orange is associated with healthy food and stimulates appetite. Orange is the colour of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.

Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolises high quality.

  Yellow

Yellow is the colour of sunshine. It's associated with joy, happiness, intellect, and energy.

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this colour. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colours when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates Honor and loyalty. Later the meaning of yellow was connected with cowardice.

Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very light hearted, 'childish' colour, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous colour, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark colour to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

  Green

Green is the colour of nature. It symbolises growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.

Green has great healing power. It is the most restful colour for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the colour of free passage in road traffic.

Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.

Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional colour of peace.

  Blue

Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolises trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquillity and calmness. In heraldry, blue is used to symbolise piety and sincerity.

You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colours like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.

Blue is a masculine colour; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred colour for corporate America.

Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colours like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect colour scheme for a superhero.

Light blue is associated with health, healing, tranquillity, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.

  Purple

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolises power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colours. Purple is a very rare colour in nature; some people consider it to be artificial.

Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products.

Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.

  White

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the colour of perfection.

White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.

In advertising, white is associated with coolness and cleanliness because it's the colour of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate colour for charitable organisations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.

  Black

Black is associated with power, elegance, formality, death, evil, and mystery.

Black is a mysterious colour associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humour, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious colour (black tie, black Mercedes). In heraldry, black is the symbol of grief.

Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or grey background to make the other colours stand out. Black contrasts well with bright colours. Combined with red or orange – other very powerful colours – black gives a very aggressive colour scheme.

References

http://www.color-wheel-pro.com/color-meaning.html

http://www.mediaknowall.com/as_alevel/alevel.php?pageID=image

http://www.colour-affects.co.uk/psychological-properties-of-colours

Audience Research- Advertisements

Advert Ideas Page 

• To advertise on ABU DHABI WILDLIFE PROTECTION please contact Cora Milne on xxx-xxx-xxx or email xxxxxxxxx@xxxxx.xxx
• I am aiming to have a mixture of advertisements that promote the companies where I took the pictures, and places where you could take wildlife pictures. I also would like to have advertisements that make my audience think such as the World Wildlife Fund adverts. This is because I want to teach my audience about how they should be protecting the earth and the environment

• Possible Company Advertisements: 
• Emirates Zoo
• Sunshine Travel and Tours 
• Wadi Adventure
• Emirates Tours
• Al Badeyah Tours
• Belevari Catamaran
• Emirates Divers
• Al Mahara Diving
• Desert Islands Abu Dhabi (Bani Yas Tours)

World Wildlife fund Advertisements:

This is advert is relevant to my magazine as it is an advertisement to do with the other fishing of sharks and shark finning in the UAE. It is also relevant as I will be doing a underwater article. This advert is simple but will hopefully get the message to the audience that shark fishing is not healthy for the marine ecosystem. The Mise-en-scene of this advert is that is very basic but still portrays the message. It also shows an honest reflection of of what humans see of the ocean. This means that this magazine represents the message I am trying to illustrate to my audience. 



Another very powerful advert is the future is man made series that the WWF have produced, this is because it show a bunch of cardboard cut out animals is the habitat where they should be, if you were to see them on a safari. However, because of poaching and hunting all the animals have gone. This is relevant to my magazine as I will be doing an article on savannah animals. I am hoping that this images will help ease my UAE audience into a more protective attitude towards wild animals. Again the Mise-en-Scene of this advert is a true representation of a safari. This is due to the difficultly of trying the find the animals without having the poachers and hunters.  

The Last World Wildlife Fund advertisement I will be using incorporates a Rhino, Elephant and Tiger. These statements include the thing that illegally poached and killed animals end up with. as my magazine will have elements of saving the planet and the animals, this makes the advert relevant as it is making people aware that the objects they have in their homes were animals once. I am also planning to make a similar advert to this of my own instead of saying "I am not medicine" or "I am not a rug', it will be all the exotic pets that my audience keep with the caption that says "We are not pets".

This is one of my favourite and meaningful adverts, as the oil and gas industry and grown exponentially over the last couple of decades. Awareness is super important for my target audience. It shows the ignorance of people today and that if they can't see the damage it doesn't exist. The contrast of colours also connotes the impact of oil on the marine life, as the black of the oil shows the darkness that creeps over the happiness and calm of coral reefs.

Chosen Idea- Wildlife Magazine

WILDLIFE MAGAZINE.

Originally my initial idea was to produce a wildlife magazine about the nature and wildlife aspects of Abu Dhabi. However, after careful audience and commercial viability research, I have had to make some minor changes to my initial idea. These changes include the target audience, content and adding to my initial idea. The primary demographic for this idea is now 40-75+  I already have quite a niche market to compete in I want to attract a wide audience in order to be successful. Through my audience research of questionnaires I have an unusual amount of interest from a secondary demographic audience which is 18-24 and 35-44. Which is great for my idea as I can include articles that will be suitable for a young audience. The gender preference for my idea is mostly females with over 60% participants. However. there is interest from the male population with just under 40% participants. This shows that I have both a male and female audience to cater for. Majority of participants for my survey were the working class of Abu Dhabi with some retired or government supported participants. This has shown me that the working class would be interested in the initial idea contrary to my prior knowledge. 

The next set of changes I am going to make is to the distribution of the magazine to the public from hard copy to having an electronic copy that my audience can access on tablets, I Pads and smart phones. This is due the over whelming amount of participants that ticked the box that said they read magazines on a range of devices and mediums. This opens up the possibility for a convergence package of offering my product as an online version. This in turn will widen my target audience. 

Initially I hadn't specified a price for the idea, as I didn't have enough knowledge to place it in a realistic price bracket. Which means now that I have my survey to pull information from, and make an informed decision. The informed price is £2:50 to £3. This is because the majority of my participants for the questionnaire answered £2-£4.

When I asked if people would read wildlife or nature magazine 60% of participants said that they would read a wildlife magazine. This shows that there is a market for nature magazines if it was interesting and and featured holiday destinations.

The idea of the front cover of the magazine hasn't to much from the initial idea. This is because I am going to use a single picture for the cover with the title and the main story title. 

The content of the magazine is the section that has been modified and developed as initially I was planning to just take pictures have a small amount of writing about the animal. The developed idea will include photography on animals and then a medium amount of information about the animal; Photography tips of how I took the photos and what equipment I used; I am going to try and include some real life elements such as interviews as that was very popular on the survey. The Question and answer section that I initially wanted to include wasn't very successful on the survey; this means that I might not include it in the final product and if I do it will be a small element. The animals that will be used is a mixture of the different animals in the UAE.

The last couple of the questions were to do with subcribing, buying and how often would you do this. The overall results for this were that people would buy or subcribe as a one off and this would be a monthly task. There was questions about newspapers and with or without supplements. My demographic audience said that they read newspapers and would be interested in a supplement.

Analysis of Music Video/ Interviews Survey

ANALYSIS :)

For the audience, content and viability research into my Music video idea, I compiled 7 questions on survey monkey. Survey Monkey allowed me to send out my questionnaire through all my social media accounts and throughout the world, with out the hassle of printing loads of copies, therefore wasting paper and then having to sort through all the answers afterwards.I found this survey helpful and successful to some degree, this is because I received a mixture serious and and not serious answers, this meant I had to discount some answers. The result of this questionnaire means that my initial idea has a very small potential target market. This because my target audience doesn't have time for lengthy shows and aren't really that interested.


Question 1- What is your age?

Question 2- What is your gender?

Question 3- what type of music do you listen to?

Question 4- What's your favourite band?

Question 5-How do you listen to music?

Question 6- Do you watch MTV music or something similar?

Question 7- Would you be interested in watching a music video with interviews of the band?